The World Cup Project was born and planned as a digital art project to maximize its reach and the flexibility with which it can be shared. While the final product is digital, the ideas, inspirations, and storytelling in The World Cup Project, start with pen and paper. Throughout an extensive period of research, artist and scientist Soren Meibom, collects facts, figures, and stories, and draws sketches creating interesting visuals of key people, events, buildings, and items related to a given tournament. This research forms the basis for understanding the historical context in which the tournament was planned and held, and how different nations and players were affected. And it leads to the collection of intriguing and relevant visuals that can be manipulated to meet the artistic vision for each piece, as well as for the whole series.